
HI! I'M LINA DIAZ VARGAS

An Image & Style Strategist with 8+ years in fashion journalism, luxury retail, and brand communication. Today, I bring both strategy and empathy to help you align your style, image, and presence — so you can step into every room, every stage, and every opportunity with power and purpose.




FERIA INTERNACIONAL DE ARTE DE BOGOTA
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SERVICES
This is for you — the woman in transition.
Maybe you’ve moved to a new country, entered a new decade, shifted careers, or simply feel ready to step into a higher version of yourself. Change can feel exciting — but also uncertain. And in those moments, style can become a question mark.
Because style is never just about clothes. It’s about identity, confidence, and honoring the woman you are becoming while staying rooted in who you’ve always been.
As women, we carry a deep love for fashion, beauty, and self-expression. And no matter where life takes you, that essence doesn’t disappear — it evolves. My role is to guide you through that evolution with clarity, elegance, and strength.
Style Diagnosis & Image Guide
Discover your personal style, colours, and key pieces to dress with intention.
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Wardrobe Edit & Shopping Direction
Refine your wardrobe, receive a strategic shopping list, and shop together (online or in-person).
Digital Presence Refresh
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Optimize your LinkedIn or Instagram profile (bio, photos, and overall aesthetic).
Visual Storytelling Support
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Guidance for photos and videos (poses, lighting, aesthetics, and storytelling).
Style & Communication Plan
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An integrated strategy to show up with confidence both online and offline.